The Two Chasms of Building a Real Business

In the world of launching and establishing a business, there are two chasms that must be crossed: The $40,000 chasm and the $4 million chasm.The $4 million chasm is the one that separates the one-man operation from the systematic company. When you’re right at that point, you’ve got enough things going on that you desperately need systems in place to keep it going, but you don’t have quite enough resources to put those systems in place. So it’s a major plate-spinning challenge.

That chasm is a management issue. “E-Myth book” kind of stuff.

But the $40,000 chasm is a marketing challenge. Let me explain.

The $40,000 chasm is the distinction between a part-time, “micro-niche” business that sort of grows up between the cracks in the sidewalk of the world, and a larger operation that can support the attention and care that it needs to truly take root and dominate.

I’ve always said, because I know it to be true, that it’s easier to get from $100K per year to $1M than to get from $10K to $100K. That $40K hump can be real tricky. It’s the place that separates the men from the boys.

What gets people over the $40K hump? I’ll rattle off a list of things:

-Going from getting little bits of traffic here and there, to being able to reliably step up and buy it – and buy it effectively
-Sales copy on the site that signals to the visitor that this offering is a cut above the competition. A lot of people go cheap on this, or resist the knowledge of learning how
-Having an ascension process for taking a customer from introductory purchases to greater and greater involvement. Significant upsells, perhaps, or memberships, or in-person or on-phone follow up
-True blue testing and tracking and split testing of web pages for continuous improvement of results (It’s amazing how few people actually do this, even seasoned marketing veterans! But the power of this cannot be overstated. You NEED to be doing this.)

This article was copied from Perry Marshall’s email newsletter.

Interesting Brain Teasers

Read out loud the text inside the triangle below.


More than likely you said, “A bird in the bush,” and……..

if this IS what YOU said, then you failed to see

that the word THE is repeated twice!

Sorry, look again.

Next, let’s play with some words.

What do you see?

Good and Evil

In black you can read the word GOOD, in white the word EVIL (inside each black letter is a white letter). It’s all very physiological too, because it visualize the concept that good can’t exist without evil (or the absence of good is evil ).

Now, what do you see?
Illusion You may not see it at first, but the white spaces read the word optical, the blue landscape reads the word illusion. Look again! Can you see why this painting is called an optical illusion?

What do you see here?  

Teach LearnThis one is quite tricky!

The word TEACH reflects as LEARN.

Last one.

What do you see?
Me and You

You probably read the word ME in brown, but…….

when you look through ME

you will see


Do you need to look again?


Test Your Brain


Count every ”
” in the following text:








— no joke.
Really, go Back and Try to find the 6 F’s before you scroll down. The reasoning behind is further down.The brain cannot process “OF”.


Incredible or what? Go back and look again!!Anyone who counts all 6 “F’s” on the first go is a genius.

Einstein.jpgThree is normal, four is quite rare.Send this to your friends.
It will drive them crazy.!

And keep them occupied
For several minutes..!


More Brain Stuff . . From Cambridge University .

Olny srmat poelpe can raed tihs. cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The
phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy,

it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm.

Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!